CLIENT: LA COMERCIAL   ROLE: BRANDING, ART DIRECTION
La Comercial, tienda show-room

La Comercial is a unique and exclusive store located in El Born, a neighborhood in the heart of Barcelona. Its doors are open to the public in six different boutiques separated by a pedestrian street. It offers an exclusive assortment of fashion brands, accessories and perfumes that define personalities and lifestyles. La Comercial recovers the spirit of the classic boutique and attention to detail. The newest Capsule store from La Comercial is located at the W Hotel Barcelona.

The base of La Comercial corporate identity was to create a clean and modern logo with a classic touch, through the use of a modulated typography. Later we created all the applications of the brand: business cards, labels, commercial bags, hangers, signage of the stores, mullets for perfumery etc.
Quality papers, gold stamping and a corporate blue that is now a hallmark of the house, make La Comercial a place where detail matters.

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